Volkswagen Puts Safety ahead of Profits

Safety here at is paramount to help Americans, young and old to brace new technology and traditional wisdom to increase their driving awareness. The fact that Volkswagen is putting a range of its top safety features, from its premium Audi line-up on most of its models is not just good for them; it’s great for vehicle safety across the industry.

The Beetle gets Armor

Premium safety features found on the A4 and A6 and other Audi have been implemented on most other Volkswagen models for 2016. Volkswagen, the world’s largest automaker may just be looking to capture a larger market share in the US, where it’s sales only makeup 2% of the market. Yet no matter the reason, Americans and the world will benefit.

Advanced safety features have been included on luxury and premium vehicles for most manufacturers, but they have been hesitant to put these premium features on every day vehicles. These safety features include adaptive cruise control, blind spot monitoring, forward collision alerts with automatic emergency braking abilities and lane departure alerts.

Volkswagen’s steps to have these features on most of its line-up puts pressure on other auto manufacturers to do the same to remain competitive. Volkswagen has even gone so far as to call it the ‘democratization of high-end driver assisted features’.

Safety Implications

These safety features can add a wealth of collision early warning and avoidance technologies to a driver’s arsenal in the pursuit of safe driving. Safety should not be a competitive advantage but should be mandated across all brands and models. Just like in aviation as safety features are not touted as an advantage, but as a necessity.

The Institute for Highway Safety (IIHS) which offers the coveted Top Safety Pick has included these collision avoidance systems in their testing mechanics. By doing so, the number one safety organization for research and testing has put its weight behind these systems as well. In order to get the overall Top Safety Pick, the avoidance systems are now factored in.

Competition Ramping UP

Shortly after Volkswagen announcements, Subaru followed suit, one-upping the manufacturer with its “EyeSight” technology. This technology has two forward looking cameras that are in effect collision avoidance cameras, but also apply emergency braking for pedestrians as well as vehicles. This technology is being offered on 5 Subaru models.

As driver’s constantly look for the next best thing that will keep them safe while driving, these features coming standard on a manufacturer’s lineup, or as part of a natural options package is welcome among the safety industry.

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