Trax To Fuel Further Chevy Growth in Small-Vehicle Market

Buoyed by a 300 percent increase in the small-vehicle market segment in four years, Chevy will expand its share further with the new Trax.

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When the Chevrolet Trax goes on sale in January, it will be the third time the General Motors division has used the Gamma II platform in its small-car lineup.

So far, the Gamma II platform has been employed by Chevrolet as the basis of its Sonic and Spark (it is also the underpinning of the Buick Encore).

Officially, the name of the platform is the Gamma II global small-car platform. The platform has been used aggressively by Chevrolet. Thanks to the platform, the GM division has been able to add two vehicles to its small vehicle fleet, the Sonic and the Spark. The addition of a total of seven vehicles has enabled the automaker to increase its small-vehicle market share by 300 percent in the last four years, according to MSN news. The small-vehicle market includes small cars, mini-cars and compacts.

The Trax will likely help Chevrolet increase its share even further as it is a very desirable configuration, a mini-crossover that features available all-wheel-drive. (The Trax is normally a front-drive vehicle, like many others on the market, however by adding a driveshaft and half-shafts to the rear wheels, the Trax becomes an all-wheel-drive vehicle.)

Trax is expected to compete against the Nissan Juke and the Jeep Renegade, when it debuts. Trax is an example of the emerging mini-SUV

The Trax has been aggressively priced by Chevrolet. According to the automaker, the price will be $20,995 when bows a little over two months from now.

Chevrolet is following its standard practice by offering the Trax at three price points, LS, LT and LTZ. The LS is the base model, the LT is the mid-priced line and the LTZ is the top-of-the-line.

The GM division has included an impressive array of standard equipment in the Trax. For $20,995, LS buyers will receive a rearview camera, 10 airbags, the automaker’s MyLink telematics system with a seven-inch touchscreen. All-wheel-drive is available as a $1,500 add-on. Buyers will also be able to equip their Trax LS models with Siri Eyes Free and OnStar 4G LTE wireless technology that makes the car a Wi-Fi hotspot.

The standard powerplant is a turbocharged 1.4-liter inline four-cylinder engine that turns out 138 horsepower and 148 foot-pounds of torque. Its mileage is good at 26 mpg city and 34 mpg highway.

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Marc Stern has spent more than 40 years in and around cars. His work has included answering motorist questions, motor vehicle reviews and evaluation and writing dealers, consumer and industry news pieces. In addition, Mr. Stern has contributed to well-known automotive publications including Popular Mechanics, Mechanix Illustrated, AutoWeek and Old Cars Weekly, among others.

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